Too Many Rich People Want The Rolls-Royce Cullinan
It’s not a awful problem to have.
Despite all the woes involving Brexit, Rolls-Royce is still doing very well globally. There’s one new version, in particular, that’s significantly attributing to excessive income, the Cullinan SUV. Automotive News has discovered from the CEO of Rolls-Royce America, Martin Fritsches that Cullinan order books are full thru July, and new orders are nonetheless coming in from demanding and rich customers. In reality, the excessive demand for the Cullinan has driven the Rolls-Royce factory in Goodwood, England to full potential.
“I would love to have a little bit greater deliver,” Fritsches instructed Automotive News. “And I don’t get it due to the fact we’re going for walks on 100 percentage of manufacturing capability, growing the production ability for the duration of the weeks and months, but still no longer being capable of trap up to call for.”
It’s not precisely a bad hassle to have however it’s also demanding when there’s in reality now not enough cars to promote and shoppers are lining up. Rolls-Royce did rent an extra 200 factory employees last 12 months, however there’s nevertheless best 2,000 humans employed at Goodwood. What’s additionally interesting is that half of Cullinan consumers are new to the emblem, a lot of whom are girls and more youthful average.
Existing Rolls-Royce customers need to buy a Cullinan because they see it as a herbal a part of their series. The truth that it is able to be driven year-spherical and in the snow is an introduced bonus. You don’t pass using a Dawn convertible inside the center of a blizzard, in spite of the top up. The excessive call for amongst Cullinan shoppers was additionally possibly fueled due to the fact the English firm first teased it again in 2013 and publically showed it in 2015.