Pickup vehicles are now luxury automobiles

Nobody is even pretending that they’re for work anymore.

Whenever I write about pickup trucks being used as urban own family haulers I get buried in comments approximately how “those are operating motors.” How they’re needed on the farm and the process web page. I haven’t any doubt that this is actually for many people, though I am now not positive that running men and women need a 750-watt sound machine and active noise cancellation. But it is now not what’s using the marketplace. Now Mike Colias of the Wall Street Journal confirms it: pickups at the moment are luxury cars.

Ford, General Motors and Fiat Chrysler have in recent years added vehicles at fee factors nicely into the luxurious-vehicle territory, presenting plusher interiors, greater powerful engines and top rate options like massage seats and touch screens the size of small TVs. Some trucks are even priced above $75,000, making them greater pricey than positive luxurious cars. One purchaser who offered a $ fifty-two,000 Ram Laramie enjoys “a yawning sunroof, heated 2d-row seats and a video feed that gives a 360-degree aerial view of the truck’s environment.”

“I specifically love the surround cameras to park this beast,” said Mr. Newlon, a 49-12 months-antique small-business owner from southwest Ohio.

One would possibly observe that he wouldn’t want cameras if he could clearly see the cars around him when he changed into parking.

The vans are a hit with the car makers because they’re blanketed by a 25 percentage responsibility on foreign-made trucks, so there is in reality now not very much opposition. And while you study the feedback, it’s miles clean that many buyers are very glad for them:

My 6-seater 2015 F150 Supercrew Lariat is the quality luxury automobile I even have ever owned. And that includes my previous Mercedes, BMW, Cadillac, and Lexus sedans.

In another article, Dan Neil reviewed a Ford F150, who claims that it sparks joy because he goes via Kondo-mania and may haul all his stuff to the flea markets, donation facilities and landfills. This is a $ seventy-seven,000 truck with some alternatives:

This component turned into more-fancy—strength-deployed going for walks boards; twin-panel moonroof; powered rear window with defrost; touch display screen infotainment and navigation; towing package deal (optional); 22-inch polished aluminum wheels; heated leather-based seats all round, bartender—and it became rapid.

Yes, a few humans need pickup trucks for paintings. Some human beings have a boat or trailer to drag. But “two-tone leather-based upholstery, heated/ventilated/massage front seats, touch display navigation with Bang & Olufsen audio, two-panel moonroof”? I do not assume so.

I do now not begrudge all people their fun. But because these were paintings cars, they’re exempt from safety requirements that protect pedestrians and kill at 3 times the fee of passenger automobiles. Now that they’re no longer work vehicles, they must meet the same requirements for protection and fuel efficiency as some other vehicle.